sexta-feira, agosto 28, 2009

digital kitchen

A empresa responsável pelo brainstorming de múltiplas variações sobre o tema True Blood...

Digital Kitchen : www.d-kitchen.com

When HBO asked us to help promote the second season of True Blood we were excited. When they handed us a two-word brief we were - uh - inspired.
The two words generated dozens of questions. How would real brands position themselves for a new undead demographic? Would it be cheating if super-powered vampires were in the Olympics? Do vampires need special dentists?
The answers to these questions and others resulted in a campaign that broght world-class brands, athletes, lawyers, policemen, dentists, dog trainers, and the general public into Alan Ball’s True Blood universe.
The two-word brief from HBO? Create buzz.

True Blood's opening title sequence nominated for an Emmy.


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