sexta-feira, maio 03, 2013

>>> mass production

There is the revival of the Gesamtkunstwerk which is supposed to be the apotheosis of art as a form of life but actually proves to be the apotheosis of some strong artistic egos or the apotheosis of a kind of hyperactivist consumerism, if not both at the same time. There is the idea of a “hybridisation” of the means of art , which would fit in with a new age of mass individualism viewed of as an age of relentless exchange between roles and identities, between reality and virtuality , life and mechanical prostheses, etc. In my view, this second interpretation ultimately leads to the same as the first one. It leads to another kind of hyperactivist consumerism, another kind of stultification , using the crossing of the borders or the confusion of the roles only as a means of increasing the power of the performance without questioning its grounds.

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